To understand what your audience's pains and needs are and develop products to better solve these problems and effectively address this group. How to build the empathy map? Now that you understand the importance of this tool, let's go to the main steps to build it! 1. Use your customer base If you already have a customer base, use their data to build your empathy map. The records can provide valuable information that will help compose this image, showing who the consumer is and how he behaves in front of the company.
Interact with people To gather a series of this information, the only alternative is to search. So don't base your empathy map on guesswork alone. Interact with people! In addition to the good old chat and forms you can send via email, see what they say on social media or try to launch polls. Just don't ask too many questions at once, as many people Clinics Email List give up on answering them. 3. Follow up after sales Counting on the help of customers who have already purchased is very important. They can help you make this empathy map by telling you what problems they had before and how they were resolved after they received the product.
