We generate value through data solutions: validation, enrichment, analysis and activation About 15% on average is the percentage of the marketing budget allocated to email marketing within SMEs, according to a study carried out by Edge Research and which will soon be made public. Email is ahead of events and fairs (14%) and personal contact (13%), with all three at the top of the list in budgets. On the other hand, traditional actions such as outdoor advertising (3%), radio (4%) and TV (5%) manage to capture the smallest percentages. But although email marketing achieves the highest percentage of budgets in all segments and types of companies, it is not homogeneous. Thus, the study shows us that while email costs less than other activities, it is the smaller companies that use it most profusely.
Email marketing accounts for up to 18% of the budgets in companies with revenues below 5 million dollars, compared to 12% of those with revenues between 30 and 50 million. The most expensive channels, such as television advertising, get a higher percentage of the budgets in the largest SMEs, with 8% compared to 2% of the smallest. The study also Canadian Hospitals Email List shows a parallel with the confidence of marketers in their abilities to manage the different channels. Thus, the percentage of responses that indicate that they are reasonably comfortable with their ability to maximize the potential of the channels, top the list with personal contacts (80%), email marketing /8%) and events/fairs. (72%), which are also the channels that get the most weight in the budgets. At the opposite extreme in terms of trust ratios are radio advertising (37%), Given their confidence in their email marketing skills, it's not surprising that 56% of marketers interviewed plan to increase their use of this tool, second only to social media (60%).
