I am not a fan of writing sales letters. However it is not something that I am willing to out-source when I am in the testing phase. There shouldn’t be a need for me to shell out mid-$XXX for a decent sales letter when I am not even sure that there is a market for my idea. So that is why I am stuck doing it myself, and it is not easy. I can write about a lot of stuff and simply ramble on, however to write a good sales letter there is a form that should be followed, and at the end I should be able to convince myself to shell out the dough for my letter.
All of that moaning aside, I have almost finished my first. There is some tweaking, design stuff, etc but the content, flow etc is there and done. I am going to spend a couple of hours this weekend finishing it up and putting it live. From there I am going to start research for an AdWords campaign and then get that started for one week on Monday. I still have to get my newsletter software finished and tweaked so that while I am testing I am building a potential list.
If you are wondering how I am planning on doing a reasonable test without a product, I am going to have the same set-up and when they fillin a bit of information to take them to the paynow page, I am going to have a blank page that describes that the check-out is closed temporarily and if they want to hear back via email when it is online they are to confirm there address.
If I they get reasonable conversions I will move onto the product generation phase. Then really start the marketing ?
But, before I can get there, I still ahve to finish that damn Sales Letter.
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