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One of my sites is a forum.  I have been running the site for sometime now, but since it is basically a hobby site I haven’t really done any good business work to it.  This is something that I am going to change.  There are a number of things that I am going to do to double the traffic by April, and double it again by this time next year.

1. Create a new front page. Currently the site looks like a forum, I need the site to look like a news source WITH a forum.  To do that I am going to re-create the front page.  The front page is going to have a number of “news” stories that I will pull for different sources, or write myself.  It will also have the recent links that were added to our News Links engine.

2. Create more content.  The next thing that I am going to do is write better stories.  These will be picked depending on what keywords I want to target.  Usually the keywords will be something someone searched for already or something that i think that people who will want to write in the forum would be interested in.  I am going to strive to create at least 1 page every 2 weeks.  These pages will be huge, with LOTs of information.  I will also be searching for links to these pages with wild abandon.

3. Make site SE friendly  This is one that I am not sure if I am ready for yet.  Currently the siet is as friendly to the SEs as I can make it without adding MOD-Rewrite support.  I may actually have to do this in the near future, but the best way to do that costs a fortune (for a site that makes little to nothing).

4. Write more posts.  The only way for the forum to become active is if it looks active.  To do that I am going to have to do more posting myself.  I am planning on  10 posts a day till April, and by then I should have enough to cut back and work more on promotion.

5. New look.  In April I am going to give the entire site a NEW and IMPROVED look, from a PAID designer.  Currently I am using free styles that really don’t fit my site.  I am also going to be working on a new logo, name and brand.  In the coming months I am going to brand the site like branding is going out of style.  I am going to make cards to give to all my friends, I am going to get T-shirts made to wear to the gym, in public, etc.

6. Contests, I am going to be running monthly contests and guess what 1st prize is going to be….A T-Shirt and a spot on the winners board.  That’s right I am going to have the community create my content and promotion and then for a prize they will get some more promotional material :)

So that is my plan, I will give you an update in April to let you know how it went.  I am hoping that everything goes smoothly from here on out.

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