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If you are into search engine optimization (SEO) and building web sites to monetize for different types of search engines, then it is important to note that due to the way that search engines index web pages, each search engine needs a different strategy.

Many people have realized that a one size fits all approach to building web sites just doesn’t work that well anymore.  Yes, you can still put up a quality web site and have your page indexed in all search engines, but if you are set on ranking high on a specific search engine, you will have customize it to fit the search engines ranking strategy.

For instance, many people have success ranking high in Yahoo with the help of keyword density and meta tags.  For a web page with a specific keyword to register for a high ranking, you should look for a keyword density between 2 to 5%.  Anything more and it might register as spam.

Google puts a lot of emphasis on linking to rank web sites.  If your web site has plenty of one way links pointing to your site from other important web sites that have the same topic, you can rank extremely well.  Reciprocal links, although once popular, no longer have the clout of one way direct links.  So if you are looking to rank well in the search engines, remember that each search engine needs a different strategy.

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