Copyright 2005 The Powerful Promoter

Competitive Marketing Analysis - What and Why is It Important

The keyword in this phrase gives us a hint – “competitive”. The competitive marketing analysis is an in-depth study of your business’s competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective. In order to perform strategic planning for your firm’s future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your firm’s future. Increasing market share is the goal of any competitive marketing analysis.

Identifying the Competition - Who is the competition and how can they be located? Since you know exactly what products or services your firm provides, you can locate your competition by identifying other producers or providers in the same market that you supply. This is not a difficult task; it does, however, require some research. Competing suppliers are not hiding; they advertise just as your firm does.

The yellow pages of your local telephone book can be the starting point for competition identification. Research the Internet searching for press releases and publications which use descriptions similar to your products or services. Government agencies, Dunn and Bradstreet, business magazine features or employment of a private research firm can reveal a great deal about your competition and how they operate.

Shop Your Competition - If you want to know first-hand about your competition, shop with them. For example, if you are in the restaurant business, eat at local restaurants that are similar in price range and clientele to your establishment. If you are a plumbing business, have someone contact the competition and learn prices of service calls and specific products. Knowing as much about the competition as possible allows your marketing analysis to include details rather than generalities.

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by: Christopher Kyalo

Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two?

Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher.

In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. Here is one of the most successful publishing models ever. This technique that you are about to take a close look at, has served most Internet publishers well. Many of them have made huge sums of cash online, using it. It involves the launching of two separate email publications. Each will have its’ own different revenue source.

The First Email Publication Will Be The Foundation

The first email publication will be a free ezine. This publication is the key or foundation of the whole strategy or publishing model that we are discussing in this article. While it can be hugely profitable from advertising, the main aim here initially will be to pick up a huge number of email addresses to create a huge opt-in email list as quickly as possible.

The beauty of internet publishing is that even as you begin to gather your email addresses, there are several ways that you can use the material in this free ezine to start generating cash and at the same time marketing your free ezine. For instance, you can create a blog, publish your free ezine there and post Adsense ads (or the new Chikita ads which have proved to be more profitable for some bloggers) and start generating cash from clicks. The same article in your blog can be distributed to high traffic article directories, which will help to generate targeted traffic to your blog. You will therefore be in that super-profitable situation where you start earning money from your email publication even as you are setting it up for the real super profits.

Techniques To Speed Up Your Subscriber List Growth

There are too many free ezines being dangled in front of surfers these days that many have learnt how to ignore the lot. And yet the quicker you grow your list, the better. The way to do this is to dream up promotions and special offers. For instance you can offer some valuable report free to people who sign up. Or you can offer it to your current subscribers who refer their friends to your ezine.
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Over the Christmas break I bought a new webmaster related site. Well actually it is a Free Banner Exchange Network. There wasn’t very many active users involved in the network, but I am working on changing that. Also I am going to be spending some time playing with the script, and figuring out exactly what is going on, currently the redirects to a subfolder, something that I don’t like, and I am planning on fixing that. Also there seems to be multiple versions installed on the site, this is something that I am going to have to fix both for security and administrative reasons.

In the mean time, please help me out by joining the new site, you can find it at www.banneradder.com There are a number of categories to choose from, and I will be adding more as the need arises.

by: Inga Salechova

Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website.

That was a fact I already knew, just like many other Internet Marketers. However, that article was the inspiration I needed to make some changes with my daily business habits.

Since I started studying the changes in my online traffic, the effects on adding content to your website and the change in search engine rankings, I’ve learned the importance of writing what you know and sharing it with others on the Internet.

I never took submitting and writing articles on a consistent basis too seriously when I first started my home based business. Part of the reason was because I was not confident enough to share what I knew with others.

Sure I posted a few articles, but I never posted those articles to as many directories and ezines that would accept my article.

Now before you go about thinking it might NOT be necessary to write an article periodically, take a look at some of the facts I have taken more seriously and learned as a result of posting articles online.

10 Benefits Of Submitting Articles Online:

Website traffic tip #1.

Posting an article online has more of a dramatic affect than one might think for your home based business. Posting articles online builds the needed momentum of website traffic in the form of increased popularity and other sites linking to your site. All of those sites linking to you are one way links!

Website traffic tip #2.

As you begin to submit more articles to more directories, your list of places for submitting articles will keep expanding.

Website traffic tip #3.

Submitting to websites regularly will add more popularity to your website. This is the easiest way to improved your link popularity as well as your increased website traffic.

Website traffic tip #4.

Most directories usually will let you include a resource box with your name and your website link with your article. Your website address will be found every time someone reads your article, creating more one way links to your site.

Website traffic tip #5.

Most article directory websites store submitted articles in their archives. Since the search engine spiders love content, these sites are crawled often. This means YOU will benefit from the traffic and hyperlinks from each of your archived articles on their website.
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