Effective Advertising Through Ezines
By David Bell
Everyone knows there’s a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big “NO” to you. Just like us, you have placed advertisements in newspapers and magazines and the results were not as good as you expected.
We once we placed an advertisement in a magazine that claimed to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple!
Our ads were buried among dozens of advertisements, and it was not targeted to the right audience. We learned to advertise smarter and now we are getting good responses from our Ezine ads.
As businesses are shopping around for the right publication in which to advertise, they are learning that the Internet online newsletter, or Ezine, often provides a better chance for online advertisement. Internet businesses find they can communicate with customers and market their services more efficiently via the online publications. A key advantage of Ezine advertising is that it is more targeted and much more cost-effective.
What are Ezines? Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email. Most Ezines are free to subscribers. Individual Ezines may focus on a particular topic or subject. For instance, our own B2B Ezine covers news and the latest trends in business-to-business markets in cyberspace.
Each Ezine usually displays classified ads or feature advertising placements. More and more businesses have come to realize the importance of advertising on Internet Ezines and newsletters. Here are some of the main reasons why you should focus more of your budget towards Internet Ezines advertisement:
Cost-efficient
Print publications such as magazines and newspapers usually charge $15 to $25 dollars per word for classified ads, or $200 to $300 per inch of column space. Needless to say, these are very expensive options to small business operations. Most Ezines are able to deliver at a much lower cost because of their low overhead for production and delivery.
In a print magazine you will see full color glossy ads that were produced for thousands of dollars. In Ezines, even feature advertising can be found between $300 to $800, much cheaper than traditional advertising.
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