Defining the Traffic Exchange Industry

November 14, 2005 by Jeff · Leave a Comment
Filed under: Me Rambling 

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Defining the Traffic Exchange Industry
By Mark Brown

I was attempting to explain what a Traffic Exchange
is to one of my colleagues the other day because
we were talking about books. I told him that I had
recently written an audio e-book about the Traffic
Exchange Industry.

Of course he said “what’s that?” Whammo, just like
that I had his interest and was preparing to educate
a new convert. My associates who is a smart guy
informed me that Traffic Exchange does not exist in
the dictionary, that point got me thinking.

After our conversation and my webucation of a new
Traffic Exchange advocate I cracked open my trusty
Webster’s dictionary, I also did a search online of
course. Do you know what I found out? He was right.

The closest thing to Traffic Exchange in the dictionary
online or off was “traffic engineering” which is not
really close to what we are talking about.

How can an industry exist when it is not even defined?
No matter if you are a Traffic Exchange enthusiast, owner
Or just an occasional exchanger (surfer). I plea to you to
get behind me in defining what we do.

Here is my proposed definition of

Traffic Exchange: a medium of exchanging a website view
on the internet with some one else.

Also, here is my proposed definition of

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