Archive for October, 2005

Outsource Your Web Site

If you have a great idea for a web site, but don’t have the time or know how to put it into action, look to outsource your web site.  Outsourcing is extremely popular in the IT community and you can get quality and creative results at an affordable price.  Here are some tips on outsourcing your web site.

Outsourcing your web site is a great way to have a web site presence quick and easy.  Finding labor to create your web site is not new, however using outsource companies is a great way to make your web site investment extremely affordable.  Most people are unable to pay high fees for web designers state side.  It can easily cost $30 an hour to hire a web site developer here state side.  With hours upon hours of work on a web site, you can easily spend hundreds or thousands of dollars for just a basic web site.  By outsourcing your web site, you are able to get more for you money.

There are many outsourcing companies located around the world that can cost much less than here in the United States.  Many outsourcing web development services are extremely reputable, efficient and can easily work with you on a project.  Many people that use outsourcing companies to create their web sites are extremely satisfied with the service.  If you are looking to start up a web site, but don’t have a large budget or technical resources, look to outsource your web site.

PHP

PHP is the common term used for Hypertext Preprocessor and it is world renown for being a great open source script language to use on the internet.  What makes php extremely in demand is the ease of use.  You do not have to write long lines of code to create scripts.  With PHP, as a beginner you can start writing your own script with advanced features in just a couple of hours.  If you have no technical knowledge, you can easily find php codes which you cut and paste simply and easily while uploading a server side control module.

PHP is open source meaning it is free and it is up to the web community to constantly update and  make php more powerful.  PHP is very well known and many web developers use PHP to collect many different types of data, create web pages that have dynamic content and send and receive cookies for your web site.

Most web hosting packages have PHP capabilities built in. PHP is usually a free addition to a web hosting package.  If you are new to PHP, you can easily do a search and find many PHP scripts, tutorials and advanced uses for this great scripting language.   If you are looking to get more out of your web site, look into PHP.

By Tinu Abayomi-Paul 

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope in the form of the following website. Direct your browser to:

http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to:

http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it’s also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:

http://www.digitalpoint.com/tools/suggestion/

Okay, let’s say everything checks out so far. You rank in the top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

Our fifth step is to take the term you chose and optimize your page.

This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-http://www.gorank.com

Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if the spider comes to your site on a Monthly basis, you’re better off waiting for the spider to come back by. That’s the seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?

For more free traffic tips, subscribe to her newsletter at ftdsecrets-subscribe@topica.com or visit her feed enabled blog: ftdsecrets-subscribe@topica.com or visit her feed enabled blog: http://www.freetrafficdirectory.com/blog

Article Source: http://EzineArticles.com/?expert=Tinu_Abayomi-Paul

By Jakob Jelling 

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with “new” websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

Jakob Jelling is the founder of http://www.sitetube.com/. Visit his website for the latest on planning, building, promoting and maintaining websites.

Article Source: http://EzineArticles.com/?expert=Jakob_Jelling

8 Essential SEO techniques

By Matt Colyer 

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!

3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don’t over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.

5) Page Size - Your web page’s speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that’s related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today’s leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer.

Article Source: http://EzineArticles.com/?expert=Matt_Colyer