Why Search Engine Optimization is Not Enough

September 16, 2005 by Jeff · Leave a Comment
Filed under: SEO 

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By Rick Hendershot

OK. So you’ve created a nice website with lots of interesting products and information. Now all you need is visitors.

No problem.

This is what online marketers call “getting traffic”, and it definitely is a problem. In fact, probably much more of a problem than you realized when you got into this online selling stuff. You probably figured it was just a matter of creating a nice site and waiting for people to discover it. Get listed in a few directories; “submit” your site to a bunch of search engines, and you’ll be on your way.

Unfortunately it doesn’t work that way.

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