By Richard Grady
I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the ‘How To Corp’ and has created numerous information products covering a wide range of topics.
There were a number of very interesting points that came out of the presentation but I wanted to ’steal’ one of them as the topic of this newsletter. I am sure Michael won’t mind 
The point in question is a simple one but one which is regularly overlooked by people just starting out in Internet marketing and that is to get into affiliate marketing later rather than sooner.
Many people jump at the chance of selling someone else’s product as an affiliate as there are many obvious advantages:
No need to create a product of your own
No involvement in the delivery or support of the product
Minimal contact with customers
No need to have your own website
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By Lois S.
Affiliate marketing is a very hot topic on the web right now. Not surprising when you consider the fact that a vast majority of successful online entrepreneurs make their money from affiliate schemes and programs. Since the early days when Amazon was being set up and founder, Jeff Bezos was establishing affiliates as key marketing tools for any online enterprise, affiliates and affiliate marketing has come of age.
The amounts of income being made have clearly transformed affiliate marketing into a very serious business. There are more and more affiliates comfortably raking in hundreds of thousands of dollars every month.
The first important affiliate marketing secret to bear in mind is the reason why affiliate marketing remains the most effective way of marketing any online enterprise. It is all about the power of the referral. It is rather awkward when a website is trying to promote itself directly to prospects. Actually very different from the situation where somebody else refers the business to others, including people they do not know personally.
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By Paul Crabtree
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.
We’ve spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles
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By Lois S.
In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. With Google Adsense the same keyword with only a city inserted at the end can attract substantially higher paying adsense ads to your site. That really surprised me and I went further and researched the kind of traffic the same keywords get for different well know American cities. Again I was in for a shock. Some cities have very high traffic for a certain keyword when you compare them to others for the same keyword.
What all this means is that you can target certain high traffic niches by simply adding the names of cities to the end of your keywords. On your site you can go further and do a little research about a certain keyword subject in the city or cities that you are targeting and have a page for that city. The effect is that your site will end up being ranked very high in certain cities. This should automatically drive more traffic to your site. In fact you will be able to reach traffic that you would not have otherwise been able to reach.
The really amazing and attractive thing about this strategy is the fact that you only need to make very minor adjustments in your existing content, maybe even only create city pages with exactly the same content adjusted. What’s more, with some subjects you only need to plant the name of the city in the article a few times and you will have started targeting popular searches that include the names of popular cities.
It really is amazing that such a simple thing as inserting the name of famous American cities can make such a huge difference in the traffic and earnings of a website or blog.
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By Rick Hendershot
OK. So you’ve created a nice website with lots of interesting products and information. Now all you need is visitors.
No problem.
This is what online marketers call “getting traffic”, and it definitely is a problem. In fact, probably much more of a problem than you realized when you got into this online selling stuff. You probably figured it was just a matter of creating a nice site and waiting for people to discover it. Get listed in a few directories; “submit” your site to a bunch of search engines, and you’ll be on your way.
Unfortunately it doesn’t work that way.
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