By Richard Grady

I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the ‘How To Corp’ and has created numerous information products covering a wide range of topics.

There were a number of very interesting points that came out of the presentation but I wanted to ’steal’ one of them as the topic of this newsletter. I am sure Michael won’t mind

The point in question is a simple one but one which is regularly overlooked by people just starting out in Internet marketing and that is to get into affiliate marketing later rather than sooner.

Many people jump at the chance of selling someone else’s product as an affiliate as there are many obvious advantages:

No need to create a product of your own
No involvement in the delivery or support of the product
Minimal contact with customers
No need to have your own website

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By Lois S.

Affiliate marketing is a very hot topic on the web right now. Not surprising when you consider the fact that a vast majority of successful online entrepreneurs make their money from affiliate schemes and programs. Since the early days when Amazon was being set up and founder, Jeff Bezos was establishing affiliates as key marketing tools for any online enterprise, affiliates and affiliate marketing has come of age.

The amounts of income being made have clearly transformed affiliate marketing into a very serious business. There are more and more affiliates comfortably raking in hundreds of thousands of dollars every month.

The first important affiliate marketing secret to bear in mind is the reason why affiliate marketing remains the most effective way of marketing any online enterprise. It is all about the power of the referral. It is rather awkward when a website is trying to promote itself directly to prospects. Actually very different from the situation where somebody else refers the business to others, including people they do not know personally.

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By Paul Crabtree

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.

We’ve spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles

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