What’s all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don’t have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn’t fret; we’re going to shed the light on all theses different links. You’ll learn the different types, how to get them, how to keep them and how to keep them current.

Over the next few issues, we will investigate the ABCs of linking, look into some helpful software and a take a close look at how Technet has solved this time consuming, but necessary issue for several top sites.

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If you are just starting out in web developing, one of the greatest tools you can use to your advantage is web site building software.  Many beginning web developers biggest frustration is getting their first web site up and running, web site building software accomplishes this goal giving lots of confidence to beginners.  If you are just starting out in web development or don’t have lots of time to create highly complex or unique sites, here are some tips on web site building software.

Web site building software is a great way to easily create an informative or ecommerce web site in less than an hour.  Most web site building software takes absolutely no programming skills and only requires you to easily choose a template and cut and paste your text, pictures or information.

Many people that use web site building software are not beginners but use these software programs to build lots of web sites for monetization with little  time and effort. These web site building software programs are usually categorized as automated web site builders because they create thousands of web pages in just a few minutes.

If you are looking for great web site building software, you can easily look into Yahoo site builder, web site builders provided by most web hosting companies and automated web site builders such as Traffic Equalizer.

Last month, I began promoting Jason Potash’s “Article Announcer.” I always take time to research new products on the market. I don’t believe in “magic bullets.” There is a principle taught in physics, chemistry, biology and even Algebra 101. Nature seeks dynamic balance, equilibrium. If you add something to the left side of the = sign, the right side moves to balance it.

I anticipated a reaction to the introduction of this new software. I was right. I chose to submit last month’s article, “Penury Perpetuates Poverty” the “hard way,” one by one to various submission sites on the Internet. Out of about 80 submissions, I discovered about 25% have temporarily (I hope) ceased accepting new authors/articles. Some submission pages came up with a 404 Error upon clicking the “submit” button.

One came up with the following: “Weìre being plagued by so many automated submissions, duplicate article submissions, etc. that we spend too much time in selecting the real articles that matter. For this reason we are temporary not accepting new submissions until we have implemented some security measures to block bad submissions. We hope you understand. Please come back in about 1 month to submit your articles.”

Some have extremely obtuse instructions. Some simply don’t work. Some are very specialized. Some are email submissions only (which opens the door to being spam’d). Some of these bounced. One may have had his ISP overloaded, shut down, and later began accepting articles again.

Right now I’m checking each site if my article was accepted. I know it is “loading the dice” when I access Google, Yahoo, MSN and search on [“Robert Leggett” Penury]. I was getting over 600 listings and dominated the first few pages of these search engines. I’m even listed on sites where I never submitted.

Of course just after doing my first “submission run” I periodically checked Google. Wow! Exposure just kept growing! Then, one day, I got no listing at all on Google. Yahoo still liked me a little. The following day I was baaaaaack. I need to research why Google didn’t like me that one day. Now my search engine hits have settled down to a more realistic number.

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One of the most important parts of creating a website is to have the proper web page templates.  A web page template is an easy way to provide order and organization to your web site, by creating a specific look for each web page.  Most web sites have the same web page consistently throughout their web site.  Here are some tips on creating a web page template.

Web page templates are usually either created from scratch or modified from existing templates.  Depending on the look and feel of your site will determine the web page template that you use.  For instance, many templates are based upon the type of web site you will create.  You might use a specific template for an ecommerce site or another template for a multimedia web page.  The most important part of a web page template is that is easy to view and can help you organize your information.

If you are a novice web developer, you can easily buy or use free web page templates and then modify them slightly to make them unique.  For advanced web developers, you can either buy a fully optimized web page template for a specific web site you are building or create one from scratch.  If you want your web site to be well organized and well received by web visitors, take a look into web page templates.

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